L'Express Franchise UK invites you to their event
About this event
17 November, 2026 • 11:30 a.m. UK time
L'EXPRESS FRANCHISE
Every franchise network wants to grow. But growth changes the demands on the business. What works across a handful of locations becomes harder to sustain across dozens or hundreds: standards start to vary, expertise ends up concentrated in a few key people, and getting the right knowledge to the right place gets harder with every new opening.
How do you build a network that performs consistently as it grows? And how do you make it less dependent on individual experience, constant head-office intervention, or knowledge that exists only in people's heads?
On 17 November, L'Express Franchise brings together Penny Hopkinson, creator of Manual Magic AI®, and Wesley Williams, Global Operations Manager at Heavenly Desserts, to discuss the operational realities of scaling a franchise network. They'll look at how businesses capture and share expertise, turn experience into practical support for franchisees, maintain standards as they expand, and spot the hidden dependencies that can leave a network vulnerable.
How to preserve operational standards and consistency as a franchise network grows.
Where critical expertise gets lost between head office and franchisees, and how to close it.
How to identify operational vulnerabilities when too much knowledge or decision-making rests with a few people.
How to capture best practice and make it accessible, relevant and useful to franchisees.
Where franchisors should focus their attention to support stronger performance today and prepare for future expansion.
Growth only creates value when performance follows. This session looks at what it takes to build a business where knowledge travels, good practice is repeatable, and the whole network benefits from what individual people know.
Who should attend: franchise founders, franchisors, CEOs, managing directors and senior leaders in operations, development and franchise support.
📅 17 November, 2026 • 11:30 a.m. UK time
Registration is free. Sign up now to get your access link and put your questions to the speakers live.
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L’Express Franchise UK is the European leading digital platform helping franchisors attract high-quality, pre-qualified candidates through strategic content, data-driven visibility and expert industry insight.
