Smarter franchise recruitment: from territory planning to digital conversion

Franchise recruitment isn’t just about leads, it starts much earlier.

Where you expand, how you define territories, and how you use data all shape the quality of candidates you attract.

In this session, we’ll explore how to connect territory strategy, location intelligence, and digital acquisition into one smarter growth approach.

👥 Speakers

• Tom Bowers: Snap Fitness
• Laurent Leclerc: Smappen
• Tania Mendez: CDO, L’Express Connect

🔍 What we’ll cover

• How territory planning impacts recruitment quality
• Using geomarketing to find the right opportunities
• Moving from leads → qualified franchise partners
• Where digital supports (or distorts) recruitment
• Common gaps between strategy & execution
• Building more sustainable network growth

💡 Why attend

Most recruitment challenges don’t come from marketing, they come from misaligned expansion decisions.

This webinar brings together strategy, data, and digital execution to show how stronger alignment leads to better franchise partners and healthier growth.

🎟️ Register now