L'Express Franchise invites you to their event

The Reality (Not the Myth) of International Expansion

About this event

A Live Webinar for Franchisors & Business Leaders Evaluating Global Growth

International expansion isn't simply the next stage of growth, it can be one of the biggest strategic decisions a franchise business will make.

While international franchising is often presented as a low-risk path to rapid scale, the reality is far more complex. Success depends on operational readiness, market selection, the right partners, and a strategy built for long-term executionβ€”not just ambition.

Join three internationally respected franchise leaders for an honest discussion about what it really takes to build successful franchise networks across borders.

No theory. No hype. Just practical insights from people who've done it.


🎯 What You'll Learn

βœ”οΈ Is your franchise model truly ready for international expansion?

βœ”οΈ The most common and costly mistakes franchisors make

βœ”οΈ How to choose the right markets and expansion strategy

βœ”οΈ Managing risk in today's global business environment

βœ”οΈ How AI and technology are transforming franchise growth

βœ”οΈ A real-world case study: The Future Bakers Project


πŸ‘₯ Meet the Speakers

🌟 Farrah Rose

Director & Head of International Franchising, The Franchising Centre

43+ years advising governments, financial institutions, PLCs and SMEs on franchise development and international expansion.

πŸš€ Bill Pegram

Co-Founder, Motorhome Depot

35 years in franchising, scaling Motorhome Depot into four franchise brands across five European countries.

πŸ₯– Matthew Jones

Founder, Bread Ahead

Built Bread Ahead into a globally recognised bakery brand with successful franchises across the Middle East and Southeast Asia.


πŸ’‘ Why Attend?

Leave with a clearer understanding of:

βœ… Whether your business is genuinely ready for international growth

βœ… The risks to avoid before entering new markets

βœ… Practical strategies from leaders who've successfully expanded internationally


πŸ‘‰ Register Now (free)

Hosted by

  • External speaker
    E
    Bill Pegram Co-Founder @ Motorhome Depot
  • External speaker
    E
    Matthew Jones Founder @ Bread Ahead
  • External speaker
    E
    Farrah Rose Director & Head of International Franchising @ The Franchising Centre
  • Team member
    CS T
    Charlotte Smith Editorial Content @ L'Express Franchise

L'Express Franchise

L’Express Franchise UK is the European leading digital platform helping franchisors attract high-quality, pre-qualified candidates through strategic content, data-driven visibility and expert industry insight.