Latin America IP SME Helpdesk invites you to their event

Intellectual Property in Brazil: Tips for Protecting and Managing your IPRs in Unprecedented Times

About this event

The current situation has impacted SMEs operating in Latin America (or willing to do so), which may not know how they can still protect the innovative aspects of their business that allow them to commercialize safely and how to enforce their rights in a lockdown scenario.

At the same time, new opportunities arise in crucial sectors and European entrepreneurs that are intending to take advantage of them must know what are the key IP mechanisms they can benefit from.

This webinar will provide an insight into the most relevant aspects to bear in mind both at the current exceptional and forthcoming times from the Intellectual Property perspective.

What you can expect:

·      Services provided by EU initiatives that support SMEs in the region

·      Main steps and particularities to protect your trade marks, inventions and creations locally

·      Updated information on the registration proceedings

·      Tips to enforce your rights in the current situation

·      Various case studies involving EU SMEs experiencing and overcoming issues with IP protection in the region

·      Tailor-made assistance to your queries




  • Joachim Jakobsen - Delegation of the European Union to Brazil
  • Pedro Duarte - IP Key LA
  • Ester Boldrini - Latin America IP SME Helpdesk
  • Fernando Martínez Tejedor - Delegation of the European Union to Argentina

Capturing the value of SME innovation through IP.
Mariano Riccheri. IP Expert - IP KEY LA

IP protection in Brazil for EU SMEs: general landscape.
Giovana Girardi. IP Expert - Latin America IP SME Helpdesk

15:13-15:30 Q&A



Should you have any question, please email us to You will receive a reply from one of the Helpdesk experts within three working days. 

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Hosted by

  • Team member
    Latin America IP SME Helpdesk

    The Latin America IP SME Helpdesk offers first-line support on Intellectual Property and IP rights matters to facilitate the expansion of EU/COSME SMEs that operate or intend to access the Latin American market.

  • Guest speaker
    Pedro Duarte Guimarães Project Leader @ IP Key LA

  • Guest speaker
    Giovanna Girardi

  • Team member
    César E. Fernández IP Consultant @ Latin America IPR SME Helpdesk

  • Guest speaker
    Joachim Jakobsen First Secretary of the trade and investment section @ Delegation of the European Union in Brazil

  • Guest speaker
    Ester Boldrini Deputy Director @ Universidad de Alicante

  • Guest speaker
    Mariano Riccheri IPR Activity Coordinator @ IP Key LA

  • Guest speaker
    Fernando Martínez Tejedor Intellectual Property Attaché for Latin America @ Delegation of the European Union in Argentina

Latin America IP SME Helpdesk

Intellectual property webinars for SMEs doing business in Latin America

The Helpdesk provides free, expert and confidential IP advice on trademarks, patents, designs and copyright in Latin America. It also provides training and webinars on how to manage Intellectual Property Rights in Argentina, Brazil, Chile, Colombia, Mexico and Peru, among other LATAM countries