Latin America IP SME Helpdesk invites you to their event

Intellectual Property in Mexico: Tips for Protecting and Managing your IPRs in Unprecedented Times

About this event

The current situation has impacted SMEs operating in Latin America (or willing to do so), which may not know how they can still protect the innovative aspects of their business that allow them to commercialize safely and how to enforce their rights in a lockdown scenario.

At the same time, new opportunities arise in crucial sectors and European entrepreneurs that are intending to take advantage of them must know what are the key IP mechanisms they can benefit from.

This webinar will provide an insight into the most relevant aspects to bear in mind both at the current exceptional and forthcoming times from the Intellectual Property perspective.

What you can expect:

·      Services provided by EU initiatives that support SMEs in the region

·      Main steps and particularities to protect your trade marks, inventions and creations locally

·      Updated information on the registration proceedings

·      Tips to enforce your rights in the current situation

·      Various case studies involving EU SMEs experiencing and overcoming issues with IP protection in the region

·      Tailor-made assistance to your queries




  • Mrs. Annabel Boissonnade-Fotheringham - Delegation of the European Union to Mexico
  • Mr. Pedro Duarte - IP Key LA
  • Mrs. Ester Boldrini - Latin America IP SME Helpdesk
  • Mrs Josefina Moreno - IP Key LA

Capturing the value of SME innovation through IP.
Martin Schlötelburg. Deputy Project Leader - IP KEY LA

IP protection in Mexico for EU SMEs: general landscape.
IP Sergio Rangel. Expert - Latin America IP SME Helpdesk

17:15-17:30 Q&A



Should you have any question, please email us to You will receive a reply from one of the Helpdesk experts within three working days. 

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Hosted by

  • Team member
    Latin America IP SME Helpdesk

    The Latin America IP SME Helpdesk offers first-line support on Intellectual Property and IP rights matters to facilitate the expansion of European SMEs and SMEs from countries associated to the Single Market Programme (SMP) that operate or intend to access the Latin American market.

  • Guest speaker
    Sergio Rangel

  • Guest speaker
    AB G
    Annabel Boissonnade-Fotheringham Trade Advisor @ Delegation of the European Union to Mexico

  • Guest speaker
    Josefina Moreno IP expert and activity coordinator @ IP KEY LA

  • Guest speaker
    Pedro Duarte Guimarães

  • Guest speaker
    Martin Schlötelburg Deputy Project Leader @ IP Key LA

  • Guest speaker
    Ester Boldrini

Latin America IP SME Helpdesk

Intellectual property webinars for SMEs doing business in Latin America

The Helpdesk provides free, expert and confidential IP advice on trademarks, patents, designs and copyright in Latin America. It also provides training and webinars on how to manage Intellectual Property Rights in Argentina, Brazil, Chile, Colombia, Mexico and Peru, among other LATAM countries