Latin America IP SME Helpdesk invites you to their event

Business opportunities & Intellectual Property in South America

About this event

With a population of more than 650 million inhabitants, 33 countries and four large trading blocks (Central America, the Andean Community, the Pacific Alliance and Mercosur), Latin America is a very attractive market for European SMEs that want to expand their sales areas, find new business opportunities or start in a growing industry, which has an abundance of public and raw material in Latin America.

In this context, protecting the brand and knowing how to manage the innovation generated is key to differentiating yourself from other competitors and doing so in a sustainable manner.

Join State of Bavaria Office for South America, AHK -Chile and Latin America IP SME Helpdesk, to learn about the economic challenges and opportunities that EU SMEs might find in Argentina, Chile, Colombia and Peru, as well as their particularities in terms of Intellectual Property, and learn how to make this a lucrative business tool throughout the process (from creation to sale, through production and distribution).

In addition, you will know more about the EU-funded initiatives supporting SME's internationalisation to Latin America and our expert in intellectual property will answer all your questions.

And do not forget to book your private appointment with our IP expert right after the event on the registration form, or for the day and time that suits you best here.


Moderation: Ursula Brendecke, Deputy Director, State of Bavaria Office for South America

15:00* Welcome words

- Nicoletta FAVARETTO, Senior Project Officer, Eurochambres

- Pamela Valdivia, Executive Director State of Bavaria Office

15:10 Challenges & Opportunities of the Chilean Market for European companies

- Philip Bartsch, Business Manager & Deputy Director, AHK Chile

15:20 Challenges & Opportunities of the Colombian Market for European companies

- Diana Pantaleón, Director, AHK Colombia

15:30 Challenges & Opportunities of the Peruvian Market for European companies, AHK Peru

- Marina Yzú, Gerente de Sostenibilidad, Comercio Exterior y Ferias, AHK Peru

15:40 Challenges & Opportunities of the Argentinian Market for European companies, AHK Argentina

- Julieta Barra, Head Of Foreign Trade, AHK Argentina

15:50 Intellectual Property in Argentina, Chile, Colombia and Peru: local particularities for EU SMEs

- César E. Fernández, IP Consultant, Latin America IPR SME Helpdesk

16:20 Q&A
16:50 Closing remarks

*Central Europe Summer Time (CEST)


Should you have any question, please email us to You will receive a reply from one of the Helpdesk experts within three working days.

About our webinars

Did you miss our webinars? No worries! You can check all our past events here and see what's coming here. And if you want to be informed on the forthcoming events, please subscribe to our newsletter here.

Additionally, if you would like to have a webinar on a specific topic that may be of help for your SME, do not hesitate to contact us by e-mail. Your opinion and suggestions are very important to us!

DISCLAIMER: The Latin America IPR SME Helpdesk is very committed to protecting its users’ privacy and personal data. All data entered upon registration will be used only to provide you with the requested services and is managed in conformity with Regulation (EC) No 2018/1725. Please read our full data privacy statement

Hosted by

  • Guest speaker
    Marina Yzú Gerente de Sostenibilidad, Comercio Exterior y Ferias @ AHK - Cámara de Comercio de Industria Peruano-Alemana

  • Guest speaker
    Philip Bartsch Business Manager│Deputy Director @ AHK Chile

  • Team member
    Latin America IP SME Helpdesk

    The Latin America IP SME Helpdesk offers first-line support on Intellectual Property and IP rights matters to facilitate the expansion of European SMEs and SMEs from countries associated to the Single Market Programme (SMP) that operate or intend to access the Latin American market.

  • Guest speaker
    Daniela Schwarzbach Consultant @ AHK Colombia

  • Guest speaker
    Pamela Valdivia Executive Director @ State of Bavaria Office for South America

  • Guest speaker
    UB G
    Ursula Brendecke

  • Guest speaker
    Julieta Barra Head Of Foreign Trade @ AHK Argentina

  • Guest speaker
    Diana Pantaleón AHK Colombia

  • Team member
    César E. Fernández IP Consultant @ Latin America IPR SME Helpdesk

Latin America IP SME Helpdesk

Intellectual property webinars for SMEs doing business in Latin America

The Helpdesk provides free, expert and confidential IP advice on trademarks, patents, designs and copyright in Latin America. It also provides training and webinars on how to manage Intellectual Property Rights in Argentina, Brazil, Chile, Colombia, Mexico and Peru, among other LATAM countries