About this event
With a population of more than 650 million inhabitants, 33 countries and four large trading blocks (Central America, the Andean Community, the Pacific Alliance and Mercosur), Latin America is a very attractive market for European SMEs that want to expand their sales areas, find new business opportunities or start in a growing industry, which has an abundance of public and raw material in Latin America.
In this context, protecting the brand and knowing how to manage the innovation generated is key to differentiating yourself from other competitors and doing so in a sustainable manner.
Join State of Bavaria Office for South America, AHK -Chile and Latin America IP SME Helpdesk, to learn about the economic challenges and opportunities that EU SMEs might find in Argentina, Chile, Colombia and Peru, as well as their particularities in terms of Intellectual Property, and learn how to make this a lucrative business tool throughout the process (from creation to sale, through production and distribution).
In addition, you will know more about the EU-funded initiatives supporting SME's internationalisation to Latin America and our expert in intellectual property will answer all your questions.
And do not forget to book your private appointment with our IP expert right after the event on the registration form, or for the day and time that suits you best here.
Moderation: Ursula Brendecke, Deputy Director, State of Bavaria Office for South America
- Nicoletta FAVARETTO, Senior Project Officer, Eurochambres
- Pamela Valdivia, Executive Director State of Bavaria Office
Challenges & Opportunities of the Chilean Market for European companies
- Philip Bartsch, Business Manager & Deputy Director, AHK Chile
Challenges & Opportunities of the Colombian Market for European companies
- Diana Pantaleón, Director, AHK Colombia
Challenges & Opportunities of the Peruvian Market for European companies, AHK Peru
- Marina Yzú, Gerente de Sostenibilidad, Comercio Exterior y Ferias, AHK Peru
Challenges & Opportunities of the Argentinian Market for European companies, AHK Argentina
- Julieta Barra, Head Of Foreign Trade, AHK Argentina
Intellectual Property in Argentina, Chile, Colombia and Peru: local particularities for EU SMEs
- César E. Fernández, IP Consultant, Latin America IPR SME Helpdesk
*Central Europe Summer Time (CEST)
Did you miss our webinars? No worries! You can check all our past events here and see what's coming here. And if you want to be informed on the forthcoming events, please subscribe to our newsletter here.
Additionally, if you would like to have a webinar on a specific topic that may be of help for your SME, do not hesitate to contact us by e-mail. Your opinion and suggestions are very important to us!
The Latin America IP SME Helpdesk offers first-line support on Intellectual Property and IP rights matters to facilitate the expansion of European SMEs and SMEs from countries associated to the Single Market Programme (SMP) that operate or intend to access the Latin American market.
The Helpdesk provides free, expert and confidential IP advice on trademarks, patents, designs and copyright in Latin America. It also provides training and webinars on how to manage Intellectual Property Rights in Argentina, Brazil, Chile, Colombia, Mexico and Peru, among other LATAM countries
Share this event