IPRs challenges faced by women-based businesses - a perspective from the Africa, India and Latim America IP SME Helpdesks

It's crucial for women-based businesses to understand the impact of IP protection and to take strategic steps to safeguard their innovations, brands, and creative works, ensuring their long-term success and competitiveness.

In this session, we will go through the challenges Women-owned businesses face when they need to protect their intellectual property (IP) adequately, including:

a) Limited market Competitiveness

b) Reduced valuation

c) Impediments to growth and expansion

d) Missed revenue opportunities

e) Legal vulnerabilities.

Agenda

13.00 - 13.10 - Opening/ Welcome.

• Eleni Foscolos, OWIT Brussels

13.10 - 13. 25 - Relevance of IP to women's economic empowerment: how to use IP as an economic tool in regional and international trade.

• Sanaz JAVADI FARAHZADI - Co-Vice President - Partnerships at OWIT

13.25 - 14.15 - IP SME Helpdesks with specificities related to Latin America, Africa, India

• Giovanna Girardi, IP expert Latin America IP SME Helpdesk
• Girish Somawarpet, IP expert India IP SME Helpdesk
• Nancy Samuriwo, IP expert Africa IP SME Helpdesk

14.15 - 14.25 - Q&A

14.25 - 14.30 - Closing

Who should attend?

• Women Entrepreneurs and Business Owners - Those who own or manage businesses, especially in sectors where innovation, branding, and creative works play a crucial role.
• Investors and Financiers - Individuals or entities providing financial support to women-owned businesses, as they can understand how IP protection influences the valuation and long-term viability of these businesses.
• Business Development and Strategy Professionals -Professionals involved in business development, strategic planning, and partnerships, as they can learn about the strategic steps necessary for safeguarding IP and driving business growth.
• Innovation and R&D Teams -Teams responsible for research and development, innovation, and product design, as they play a critical role in creating intellectual property that needs protection.
• Marketing and Branding Specialists - Professionals involved in marketing and branding, as they can understand the importance of protecting brand identity and creative works in building a strong market presence.
• General Public Interested in Women Empowerment.

Questions?

Should you have any question, please email us to helpline@latinamerica-ipr-helpdesk.eu. You will receive a reply from one of the Helpdesk experts within three working days.

About our webinars

Did you miss our webinars? No worries! You can check all our past events here and see what's coming here. And if you want to be informed on the forthcoming events, please subscribe to our newsletter here.

Additionally, if you would like to have a webinar on a specific topic that may be of help for your SME, do not hesitate to contact us by e-mail. Your opinion and suggestions are very important to us!

DISCLAIMER: The Latin America IPR SME Helpdesk is very committed to protecting its users’ privacy and personal data. All data entered upon registration will be used only to provide you with the requested services and is managed in conformity with Regulation (EC) No 2018/1725. Please read our full data privacy statement