Latin America IP SME Helpdesk invites you to their event

The importance of IP in internationalization strategies: road to Latin America

About this event

More and more companies are moving in international environments in which it is essential to consider some aspects of the protection of copyright, trademarks and patents.

By granting exclusive rights on the use of an invention or creation, IP rights give their holders several advantages, which properly exploited can be used to bring highly competitive products to the market, increase market share and revenues.

Nevertheless, holders must be aware that such rights can be geographically limited and, therefore, subject to further protection if they are planning to enter foreign markets.

The Latin America IPR SME Helpdesk together with CEC – Conselho Empresarial do Centro/CCIC – Câmara de Comércio e Indústria do Centro and Enterprise Europe Network will host a webinar for EU SMEs interested in doing business or enter R&DT collaborative relationships in Latin America.

The main issues concerning the protection of Intellectual Property to bear in mind when internationalizing a business will be explained. Special attention will be then given to the idiosyncrasies of IP protection in Brazil, Argentina, Colombia, Peru and Mexico.

What you can expect:

  • Services provided by EU initiatives that support SMEs in the region
  • Main steps and particularities to protect your trade marks, inventions and creations locally
  • Updated information on the registration proceedings
  • Tips to enforce your rights in the current situation
  • Various case studies involving EU SMEs experiencing and overcoming issues with IP protection in the region
  • Tailor-made assistance to your queries

Agenda

Enterprise Europe Network: what is it and how can you benefit from it?

Joana Afonso. Project Manager of Enterprise Europe Network at CEC/CCIC

Intellectual Property protection in Latin America.
Giovanna Girardi. IP Expert - Latin America IP SME Helpdesk

Q&A


Questions?

Should you have any question, please email us to helpline@latinamerica-ipr-helpdesk.eu. You will receive a reply from one of the Helpdesk experts within three working days.

About our webinars

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Hosted by

  • Team member
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    Latin America IP SME Helpdesk

    The Latin America IP SME Helpdesk offers first-line support on Intellectual Property and IP rights matters to facilitate the expansion of European SMEs and SMEs from countries associated to the Single Market Programme (SMP) that operate or intend to access the Latin American market.

  • Guest speaker
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    Joana Afonso Project Manager @ CEC/CCIC

  • Guest speaker
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    Giovanna Girardi

Latin America IP SME Helpdesk

Intellectual property webinars for SMEs doing business in Latin America

The Helpdesk provides free, expert and confidential IP advice on trademarks, patents, designs and copyright in Latin America. It also provides training and webinars on how to manage Intellectual Property Rights in Argentina, Brazil, Chile, Colombia, Mexico and Peru, among other LATAM countries