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Les Mills invites you to their event

How to Balance Member Engagement + Acquisition as you Reopen

About this event

As clubs begin to re-open their doors to dedicated members, it’s important to balance encouraging attendance and opening with grace. Tune in as we welcome special guest Ish Cheyne from Les Mills New Zealand to share how he's taken historical attendance and promotional performance data to inform their approach to reopening post-COVID. Learn how they balanced acquiring new members vs retaining current members, and get some ideas for how you might communicate to members and incentivize staff to achieve your goals.

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  • Guest speaker
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    Ish Cheyne Head of Fitness @ Les Mills New Zealand

    Ish Cheyne has been in the fitness industry for over 25 years and now holds the position of Head of Fitness at Les Mills New Zealand. He has unique expertise in membership sales, retention, team motivation and business leadership.

Les Mills

To create a fitter planet

A global leader in group fitness programming, Les Mills has been providing people with innovative ways to exercise for over 50 years. Les Mills is the creator of 20 science-backed group fitness programs that are delivered by 140,000 certified instructors in 20,000 clubs across 100 countries.