About this event
January is the time to be firing on all cylinders. While $0 joining fees and a new squat rack will attract new joiners, your competitors are likely offering the same. So, what will reinvigorate existing members and convince prospects to try out your club?
Join our panel of industry leaders as they discuss the most crucial drivers to nail down before the new year. We’ll talk data, insights, top trends, and how to harness them to drive sustainable growth and retention in the new year. Submit your questions NOW and our speakers will come ready to answer them.
Hosted by
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Guest speaker
Yoav Susz Chief Revenue Officer @ Vi EngageG
A native of Israel via London, Yoav embarked on his professional career as a Corporate Litigator, but quickly transitioned to significant leadership positions in the AI sector, notably at Optimove and Contractbook. At Vi, he is in charge of orchestrating the complete revenue sales process and overseeing marketing strategies. He brings a strong commitment and passion to helping organizations better use data to connect with every member and customer. Yoav holds an LLB from IDC Herzliya and an MBA from NYU Stern.
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Guest speaker
Aaron Verasammy VP Sales North America @ ABC Fitness SolutionsG
Aaron serves as the Vice President of Sales at ABC Ignite. His career accomplishments include over 20 years of experience in the fitness industry, leading client-facing teams to exceed revenue targets and pursue untapped revenue opportunities. Aaron excels at identifying market trends and creatively designing innovative solutions to help clients solve complex business problems. Prior to joining ABC, Aaron successfully owned and operated clubs from 24 Hour Fitness to Crunch.
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Guest speaker
Joella Hopkins VP Group Fitness @ EOS FitnessG
Joella has a fiery passion of helping people find healthy habits that support physical, cognitive, emotional and spiritual health. She has been in the world of fitness her entire career and doesn't plan on changing that anytime soon. With experience at XSport Fitness, Merritt Clubs, Gold's Gym and now EOS Fitness, you can say she's well-versed in the dos and don'ts of group fitness and how social exercise can support overall club growth and engagement.
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Team member
Adrian Heffernan VP Customer ExperienceT
Adrian leads the Les Mills Customer Experience teams to grow and support partner clubs and facilities. He has extensive experience in club operations in Australia and prior to joining Les Mills spent five years in the technology sector as Head of North America for a Club Management CRM.
Les Mills
To create a fitter planetA global leader in group fitness programming, Les Mills has been providing people with innovative ways to exercise for over 50 years. Les Mills is the creator of 20 science-backed group fitness programs that are delivered by 140,000 certified instructors in 20,000 clubs across 100 countries.
