About this event
27% of the fitness market considers themselves to be absolute beginners, making this group one of the largest opportunities for the upcoming high season. In this new age of fitness, how do you attract these beginner exercisers to YOUR facility? Tune in as we discuss the brand new 2021 Global Fitness Report and how to leverage these insights to plan your 2022 growth strategy.
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As a recognized fitness expert and skilled business development/operations leader, I have dedicated the last 16 years of my career to sparking massive growth across numerous mission-driven organizations focused on health, wellness, and fitness.
A global leader in group fitness programming, Les Mills has been providing people with innovative ways to exercise for over 50 years. Les Mills is the creator of 20 science-backed group fitness programs that are delivered by 140,000 certified instructors in 20,000 clubs across 100 countries.