Black Friday and Cyber Monday are almost here, and the biggest wins left on the table aren't about bigger discounts, they're about what happens after checkout. This session is a practical, last-minute playbook for getting your site, your support, and your customer relationships ready, not just for the sales weekend itself, but for the repeat purchases and loyalty that carry through December and beyond. You'll hear directly from three companies who each own a different piece of that window.
- A pre-BFCM checklist for site speed, mobile experience, and navigation friction, the small fixes with outsized conversion impact
- How AI-powered support and conversational commerce keep up with peak (and post-peak) ticket volume, before and after the sale
- The affiliate, creator, and subscription plays that keep Black Friday buyers coming back through December and January
Hosted by Levanta, with Gorgias and Absolute Web
Speakers:
- Sarah Kang - Sr. Technology Partnerships Manager | Gorgias
- Ellen Zhang - Director of Partnerships | Absolute Web
- Lauryn Day - Director of Agency Partnerships | Levanta
- Moderator: Tom Haslam - Agency Partner Manager | Levanta
What You'll Take Away From This Session
- The Support Playbook — Gorgias: How AI-powered support and conversational commerce handle peak ticket volume, then keep working pre-sale and post-peak to turn one-time buyers into repeat ones.
- The Site Checklist — Absolute Web: The last-minute, high-impact fixes, site speed, mobile experience, navigation friction, worth making before BFCM and every day after, from a Shopify Plus Platinum partner.
- The Retention Playbook — Levanta: How to keep affiliates and creators engaged after the rush, and where subscriptions fit into turning a BFCM sale into a repeat customer.
Why You Should Attend:
- This isn't another list of BFCM sales tactics. It's a practical, last-minute checklist for the site, support, and customer-relationship moves that pay off long after Black Friday is over.
- Leave with a checklist: Concrete, last-minute moves for site, support, and affiliate relationships, not just another list of BFCM sales tactics.
- Built for right now: Timed deliberately before Black Friday, so you can actually act on it, not just read about it afterward.
- Hear three perspectives: Site optimization, AI-driven support, and affiliate/creator retention, from the companies who live in each one.
- Strategies that outlast BFCM: Most of what you'll hear works year-round. Black Friday just makes it urgent.
