Life Fitness/Hammer Strength invites you to their event

Innovative Approaches to Facility Programming

About this event

Join us for an invigorating half-day of education presented by cardio, strength and conditioning program experts. Learn data-driven approaches to programming that can help your facility maximize membership retention and revenue. Understand the science behind fitness trends. Gather the tools you need to create the perfect mix of programming for the diverse audiences your facility serves. This will also allow you to maintain your certifications by earning FREE CECs through ACE, NASM, ACSM, and AFFA (up to .3 / 3).

Featuring:

  • Running Towards Innovation: Energize Your Cardio Space with Engaging Exerciser Experiences
  • Proven Strength and Performance Coaching Techniques to Invigorate Your Programming
  • HYROX: Reverse Engineering the SGT Experience

Running Towards Innovation: Energize Your Cardio Space with Engaging Exerciser Experiences

Presented by Leigh Wierichs

Using research and science as our springboard, let’s reimagine what cardio training spaces and experiences can be. Innovations in biomechanics and technology create experiences that engage your exercisers and ultimately help you retain members. In this session, you’ll discover the latest exerciser insights and walk away equipped with tools that will help you optimize your facility’s current cardio lineup, using data, personalization and programming.

Learner Outcomes:

  • Discover the latest exerciser insights and research related to cardio training spaces
  • Examine how innovations in biomechanics and technology impact your exercisers’ physical experience and overall engagement
  • Analyze how creating an engaging exerciser experience on cardio impacts exercise adherence, member retention and profitability

Strength Planning for the Masses

Presented by Angie Brambley-Moyer

The popularity of strength training has skyrocketed, thanks to social media. But are the methods you see on TikTok safe and effective? In this session, you’ll discover innovative, results-driven training methods that originate from training high-performing athletes — not influencers. We’ll show you how you can apply these innovative techniques to add variety to your facility programming and serve a wider demographic of exercisers.

Learner Outcomes:

  • Understand training trends and how to apply them to cardio programming
  • Identify how to create a mix of progressive overload, high/low undulating training, tempo training and velocity-based programming
  • Apply different training methods to different kinds of exercisers

HYROX: Reverse Engineering the SGT Experience

Presented by Anoushka Moore

HYROX has experienced unparalleled success getting indoor exercisers to engage with their brand of fitness. Starting as a race, HYROX have expanded their partnerships into the SGT world and into the gym space. What have they done to be so successful? What principles have made their offerings so engaging to both exercisers and partners? This session will examine what HYROX has accomplished and how they have done it, focusing on how facilities can apply these principles to their SGT experiences.

Learner Outcomes:

  • Describe the functional training landscape to date.
  • Explain the history of HYROX and their immediate future.
  • Define the key principles that make HYROX successful.
  • Discuss principles from HYROX success that can be applied to SGT experiences.

ABOUT THE PRESENTERS

Life Fitness Global Training and Education Manager Leigh Wierichs has more than 24 years of experience in the fitness industry. Previously, she provided sales and product support to U.S. military and diplomatic missions across the globe. Combining her in-depth knowledge of the science behind exercise and human physiology with her passion for helping others, Leigh regularly conducts group fitness classes and trains group fitness instructors and personal trainers. Keeping “boots on the ground” in the studio has given her unique industry insights and keeps her in touch with current trends in the industry.

Princeton University Head Performance Coach Angie Brambley-Moyer possesses more than 20 years of experience in collegiate strength and conditioning/performance world. Combining scientific research with the art of coaching, Angie’s passion is finding ways to positively impact collegiate athletes on and off their competition stage.

A dedicated and passionate fitness professional of over 15 years, Life Fitness’ Anoushka Moore is currently the Lead LFA and ICG Trainer for UK and the Americas. In this role, she leads and organizes a cross-continental Master Trainer team and develops educational content for LFA. She has also been Master Trainer with ICG for 7 years, presenting on the ICG Studio Coach product and fitness events around the UK. As an LFA Master Trainer, she leads education and product training on LF products and services and helping to develop UK coach education. ​​She is particularly passionate about getting women into weightlifting. If you like indoor cycling, group fitness, cakes and dogs, follow @anoushkamoore on IG and FB​.

Hosted by

  • Team member
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    Dj Homann Training & Education Lead @ Life Fitness / Hammer Strength

    DJ has spent his entire career in the fitness industry, starting out as a Personal Trainer after graduating with his Master's Degree in Sport Science and Rehabilitation. DJ was hired by Cybex before joining Life Fitness / Hammer Strength, leading education for customers and employees

  • Team member
    RB T
    Robert Bjorklund Consumer Associate Marketing Manager @ Life Fitness
  • External speaker
    AM E
    Anoushka Moore
  • Team member
    FC T
    Forrest Cory National Segment Manager @ Life Fitness
  • External speaker
    AB E
    Angie Brambley-Moyer
  • External speaker
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    Leigh Wierichs

Life Fitness/Hammer Strength

Inspiring the World to Work Out

Life Fitness is the world’s largest commercial fitness equipment manufacturer and found at premium health clubs and fitness facilities around the globe. For more than 55 years, Life Fitness has been dedicated to creating innovative fitness solutions that benefit both fitness facilities and exerciser