About this event
Data-driven marketing is more present than ever: it's all about analyzing performance and making informed decisions. But will all the data available; and the variety of channels and campaigns run, marketers can get a little lost and spend more time digging data than taking action.
In this first session of the Open Mic sessions, Gilles Bertaux, Co-founder and CEO of Livestorm, sits down with Alexander Billington, Growth Manager at Funnel, to uncover 2023's data marketing trends, and help you figure out what actually matters. Join this live fireside chat and learn:
- How to leverage the data you have
- The challenges marketers face when it comes to data
- Tips to make your data actionable
- ROAS vs Marketing Efficiency Ratio
Hosted by
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Guest speaker
Alexander Billington Growth Manager @ FunnelG
Alex has worked in digital marketing both agency-side and in-house and now builds growth strategies at Funnel aiming to increase revenue and profitability. He is also a thought leader in the marketing data space, helping marketers understand the value and importance of data best practices
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Team member
Gilles Bertaux CEO @ LivestormT
Livestorm
Livestorm is the end-to-end video engagement platformLivestorm is the end-to-end video engagement platform enabling organizations to create on-demand, live, or pre-recorded events at scale—from your browser.
