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Marketing & Webinars in 2025: Trends, Data & Expert Takeaways

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About this event

In 2024, organizations hosted an average of 11 webinars, with attendance rates reaching 48%. These insights are just a glimpse of the findings from Livestorm's 2024 Webinar Marketing Report.

Join a live panel discussion featuring Gilles Bertaux, Co-founder & CEO of Livestorm, and Sara Lattanzio, a B2B content marketing expert, as they explore the report's results and compare them with emerging marketing and webinar trends for 2025.

Gain valuable insights on:

  • The marketing channels seeing the most investment
  • How to harness AI while maintaining authenticity
  • Why webinars remain a powerful tool and how to maximize their potential

Can't attend live? Register for the event and we'll send you the recording.

Hosted by

  • Guest speaker
    G
    Sara Stella Lattanzio Head of Marketing @ Stryber

    Sara is a seasoned T-shaped B2B marketer with a sharp focus on content marketing. Over nearly a decade, she has honed her expertise working with iconic brands like Tesla, leading IT service providers, and dynamic early-stage startups. Currently, she’s the Head of Marketing at Stryber, a business growth advisory. In the past two years, Sara has partnered with top SaaS companies like Semrush and emerging startups on positioning, content creation, product marketing, and advisory projects.

  • Team member
    T
    Gilles Bertaux CEO @ Livestorm

Livestorm

Livestorm is the end-to-end video engagement platform

Livestorm is the end-to-end video engagement platform enabling organizations to create on-demand, live, or pre-recorded events at scale—from your browser.