For this SaaSCast #7, we'll talk about marketing and how to create your first marketing strategy as an early tech startup.
I will have the pleasure to cover this topic with Andrus Purde, Head of Marketing @ Pipedrive.
Pipedrive is a sales management tool designed to help small sales teams manage intricate or lengthy sales processes.
Back in 2010, two of the co-founders, both seasoned sales managers, realized that the CRM landscape was populated by software designed to please the top brass while ignoring the needs of the people doing the actual selling.
So they partnered with talented developers to create a CRM that puts the needs of salespeople first. Grounded in the philosophy of activity-based selling, the result is Pipedrive, a tool now used by over 30,000 companies around the world.
What is SaaSCast?
SaaSCast is a short video-podcast format in which we talk casually about SaaS and startups for half an hour.