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FT Longitude invites you to their event

2022 Trends webinar: Our thought leadership predictions for the year ahead

About this event

Our thought leadership predictions for 2022

In 2021 the world adjusted to new realities. Changes affecting how businesses operate and thrive are now bedding in, but still risk creating uncertainty in how thought leadership and content strategies will be shaped in the months ahead.

Each year, we make our predictions to help brand, marketing and content teams know where to place their bets for the coming year.

Longitude co-founders Rob Mitchell and Gareth Lofthouse will look at the key trends reshaping the B2B marketing landscape with Hannah Freegard, managing editor at Longitude.

In this end-of-year webinar, we'll discuss some of the most important developments marketing teams need to stay ahead of, including:

  • How purposeful brands will rethink their marketing mission - and how marketers at these firms are avoiding the greenwash trap
  • Why marketers need to rethink how they support the B2B sales process as we return to a focus on growth
  • The search for more meaningful brand metrics and measures
  • New strategies to win the attention war for a c-suite audience
  • How companies are changing their approach to content activation in a digital-first, hybrid working world

Join us for this all-important session and get a step ahead in your 2022 planning.

Hosted by

  • Team member
    Gareth Lofthouse Co-founder and CRO @ Longitude

  • Guest speaker
    Hannah Freegard Managing editor @ Longitude

  • Team member
    Rob Mitchell Co-founder and CEO, Longitude and Chairman of Thought Leadership Network @ Longitude

FT Longitude

Webinars from FT Longitude and the Thought Leadership Network