About this event
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product.”
David Ogilvy, Ogilvy on Advertising
Most marketers will share David Ogilvy's no-nonsense view of advertising and the consumer world. But the same can be said for content in general. You want to know that the messaging you create has influenced your audience.
Whether the end goal is a tangible commercial or brand return, the best B2B content doesn’t just inform audiences or impress them with its thinking – it influences and inspires them, too.
To mark the launch of our latest ebook on the importance of influence as a goal in B2B content, join us for an interactive webinar with Longitude’s experts to get answers to your most pressing questions on using content to influence audiences and get attention.
We want to know what your challenges are and where you feel your content could do better. Submit your question -- or questions! -- and we’ll answer them live in the webinar.
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