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Influence and impact: The true measures of successful content

About this event


Influence and impact: The true measures of successful content

A webinar on how to create influential content

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product.”

David Ogilvy, Ogilvy on Advertising

Most marketers will share David Ogilvy's no-nonsense view of advertising and the consumer world. But the same can be said for content in general. You want to know that the messaging you create has influenced your audience.

Whether the end goal is a tangible commercial or brand return, the best B2B content doesn’t just inform audiences or impress them with its thinking – it influences and inspires them, too.

To mark the launch of our latest ebook on the importance of influence as a goal in B2B content, join us for an interactive webinar with Longitude’s experts to get answers to your most pressing questions on using content to influence audiences and get attention.

  • What does it really mean to ‘influence’ your audience?
  • When is the right time to use content to inspire action? And what should the response be?
  • Which B2B brands are doing it well and what can we learn from them?
  • How do you know if it’s working and what are the measures of success?

We want to know what your challenges are and where you feel your content could do better. Submit your question -- or questions! -- and we’ll answer them live in the webinar.

Hosted by

  • Team member
    Rob Mitchell Co-founder and CEO, Longitude and Chairman of Thought Leadership Network @ Longitude

  • Team member
    Sean Kearns Editor-in-Chief @ Longitude

FT Longitude

Webinars from FT Longitude and the Thought Leadership Network