About this webinar
The current crisis, coupled with extreme social and political events, has upended the corporate agenda. When profit alone is no longer enough to satisfy stakeholders and audiences are quick to question a brand’s authenticity, companies are re-evaluating their mission in a bid to be responsible and remain profitable.
So what do these changes mean for thought leadership and its role in business? What have we learned over recent months, and which changes to content governance and strategy will endure?
While many will re-evaluate thought leadership’s role in a multi-stakeholder world, others are expected to quickly return to ‘business as usual,’ as they come under pressure to exploit insight-led content for commercial gain.
In this online debate, we discuss how to define the purpose of thought leadership for your organisation, how to align stakeholders across the business to unite the mission, and how to ensure its relevance to a range of audiences.
Tune in to find out:
The Thought Leadership Network is a unique membership group that aims to promote thought leadership as both a marketing strategy and a career and provide a forum for practitioners to share ideas and knowledge.
Membership provides access to a range of exclusive benefits that ensure our members have the insight they need to develop their careers and contribute to advancing the wider thought leadership practice.
Join now to become a founding member and enjoy 12-months free access and subscription to the Network.
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