Clear thinking at a time of rapid change: Building influence through transformation thought leadership

Brand and marketing leaders need strategies to break through “transformation fatigue” and articulate fresh, relevant narratives to sustain audience engagement.

But how do you create thought leadership that cuts through and builds a connection with C-suite clients?

In this online briefing, you’ll hear from FT Longitude’s strategy team and the Financial Times’ editorial desk as we share their insights on what’s capturing the attention of business leaders today. Drawing on exclusive data and real-world examples, we will explore how brands can stand out in the crowd, shape narratives that inspire confidence and trust, and craft thought leadership that resonates.

Join us to get new intelligence on:

• The changing language of transformation: Why transformation is becoming more reactive and continuous, and what that means for how we communicate change.
• Enduring strategic imperatives: Why regulation, technology, and risk remain powerful drivers of transformation that leaders can’t ignore.
• Success factors in a disrupted world: Why collaboration across talent, data, leadership, and communication, is vital to ensure fresh energy and messaging.
• Thought leadership in a new normal: How to stay impactful in a short-term, headline-driven news cycle and reframe transformation as both urgent and ongoing.

Guest speakers

FT Longitude speakers

This webinar is pre-recorded using footage captured at an invite-only event at FT Longitude’s HQ in London on 1st April. However, our team will be standing by and on hand to answer your questions live in the session.