About this event
What makes some thought leadership campaigns outperform on audience engagement, while others fail to impress? And when it comes to pushing boundaries, which brands are setting new standards and leading the way in insight, storytelling and creative execution?
In this webinar, Meg Wright and Gareth Lofthouse, take a look at recent examples of real thought leadership from brands including SAS, McKinsey, ING, Microsoft and Workday, and share their perspectives on which ones excel and why.
Join us as we analyse a range of innovative content campaigns to identify tips and best practices that you can apply to your own B2B marketing strategy.
With a passion for storytelling and global experience in thought leadership, Meg utilises her skills in writing, editing, podcast and video production to develop and execute strategic campaigns that drive the right results for her clients.
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