ON DEMAND: Cutting through the noise: AI and thought leadership

How can brands claim genuine insight in a world with artificial intelligence? It's time to get real.

As the clamour around AI intensifies, every company races to stake its claim in the conversation. Amid this cacophony, marketing teams face an uphill battle to craft a message and narrative that is authentic and meaningful.

The peril looms large: amid the din, many thought leadership campaigns risk being drowned out, lost in the sea of AI sameness.

This event brings together specialist editors and strategists from FT Longitude, along with experts from leading organisations, to discuss the implications of AI for brand and marketing strategies. We explore the role thought leadership plays in helping marketers make their brand AI relevant to a variety of audiences. And we uncover opportunities for companies to stand out and lead, not follow, the crowd.

• Explore the hottest AI topics for business today, backed by fresh data from search, social, and news platforms.
• Discover standout brands making waves in AI, uncovering opportunities for others to join the conversation.
• Craft authentic messaging for AI topics to resonate with your audience, whether it's integral to your product strategy or workflow.
• Learn from marketers evolving AI campaigns in 2024, aligning business and brand strategy for maximum impact across formats and channels.

This webinar is pre-recorded and not streamed live. The event was held at Bracken House, the London headquarters of the Financial Times, in May 2024.