ON DEMAND Masterclass: Using thought leadership to sell

Arm your sales teams with tools that win business

Team up with our insight and campaign specialists and discover how your thought leadership can influence your customer's decision to buy.

In this masterclass, our experts will share insights from new research exploring how senior business leaders discover and engage with thought leadership content.

We will equip you with the tools and information you need to:

• Understand how thought leadership influences today's complex buyer journeys
• Create thought leadership that helps your customers make sense of complex challenges and navigate their way to the right solution
• Map your content strategy to the customer journey, so you provide customer with the information they want, every step of the way
• Learn how to craft the sales enablement tools your sales teams need to succeed

Our thought leadership masterclass series is designed for senior executives in marketing, content strategy, communications or sales who are ready to start developing a high impact thought leadership strategy.

We offer our masterclasses free of charge to individuals who meet our eligibility criteria. In order to qualify, you must be responsible for delivering content marketing and/or thought leadership campaigns within your organisation. Note that you will be asked to share details about your goals and current content strategy so we can provide advice and recommendations.