Masterclass: Growing business and brand with integrated campaigns

Brands now need to engage their customers over a growing number of channels. Research by Gartner tells us integrated campaigns across 4+ channels outperform single or dual-channel campaigns by 300%, and are 31% more effective at building brands.

How does this affect thought leadership planning? How do you create a truly connected, unified approach that engages audiences across their favoured channels? And how do you combine creativity and insight in a way that gets cut-through with your audience?

In this special masterclass, learn how a seamless, multi-channel strategy applies to the world of thought leadership. And hear first hand from Fujitsu how an integrated campaign strategy achieved a huge impact for the brand; building awareness, engaging global C-suites at Davos and forging valuable new business relationships.

We’ll address these important questions to help you make sense of it:

• How do you craft campaigns that attract, engage and nurture audiences with a consistent, seamless, customer-centric content experience across multiple channels?
• What’s the best way to approach thought leadership creation internally with cross-functional teams? And how do you break down silos within your organisation that can fragment your audience’s journey?
• And how can you do more with less budget and still create tangible outcomes from your campaign?

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