ON DEMAND: Planning a successful campaign

How do leading brands go about planning a successful and high impact thought leadership campaign? What are the ingredients that get jaded business audiences to sit up and engage with your content? How should you define and measure success?

In this masterclass we share the secrets of planning a successful B2B campaign.

Whatever your level of experience or seniority, this end-to-end masterclass will teach you:

• Objectives and metrics: How to ensure that all stakeholders are on board with a clear direction, and that you are tracking the right metrics to assess success
• Knowing your audience: How to ensure that you have a clear view of your audience - and the messages that are likely to resonate with them
• Campaign activation: Our checklist for a successful go-to-market strategy encompassing sales activation and the full suite of marketing channels

Our thought leadership masterclass series is designed for senior executives in marketing, content strategy, communications or sales who are ready to start developing a high impact thought leadership strategy.

We offer our masterclasses free of charge to individuals who meet our eligibility criteria. In order to qualify, you must be responsible for delivering content marketing and/or thought leadership campaigns within your organisation. Note that you will be asked to share details about your goals and current content strategy so we can provide advice and recommendations.

“These sessions were very valuable to understand better how to make our content more relevant and impactful. The speakers are knowledgeable about thought leadership strategy including discussing the principles of developing quality and effective campaigns that can really distinguish you and your business in that space.”

Insight lead, a leading professional services

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