Media Matters at the FT: Innovation in the technology landscape

The Financial Times invites you to the next instalment of our ‘Media Matters at the FT’ series, hosted at Bracken House in collaboration with Sifted and FT Longitude.

As new channels and platforms emerge brands have had to become more agile when producing content, measuring success and finding advertising formats that work for new platforms in this fast moving tech landscape.

Across the Financial Times Group, we have been assessing the impact these new technologies and platforms, like Generative AI and Meta, have across sectors.