ON DEMAND Access all ages: marketing that embraces a multi-stage workforce

The audiences that B2B marketers need to convince are not easily swayed.

From early-career professionals shaping tomorrow’s priorities to experienced decision-makers steering strategic direction, the people you want to engage with your brand and thought leadership bring different perspectives — and specific expectations.

They – we – are complex and often contradictory.

This session explores how senior leaders can better understand and reflect the diversity of thought, experience and career stage inside large organisations — and why doing so leads to stronger connections with clients and prospects.

We’ll explore:

• What motivates early talent, mid-career professionals and senior leaders — and how to build engagement, trust and loyalty across all three groups
• Why engaging the next generation of decision-makers now can shape future business success
• The importance of common strategic ground: goals and outcomes that have universal appeal across levels and functions
• How storytelling grounded in real experience not generational cliche speaks more directly — and more effectively — to your audience
• The role of inclusive content design and audience research in avoiding generational bias and reinforcing credibility

Timely perspectives from trusted specialists

This webinar is pre-recorded using footage captured at an invite-only event at FT Longitude’s HQ in London on 3rd June. However, our team will be standing by and on hand to answer your questions live in the session.