B2B content in a crisis: How will the model change?

Redefining thought leadership | How will the model change?

[FREE ON-DEMAND WEBINAR]

Over recent months, the business world as we know it has changed dramatically. Brands face the fight to remain relevant and leadership teams are being tested like never before.

In a short space of time, we’ve seen a dramatic shift in brands’ approach to B2B content. Frequency has increased and timeframes have compressed as companies seek to get relevant content to market quickly. Timeliness is a challenge - in such a fast-moving situation, being either ahead of events or behind the curve with your messaging is a much greater risk than usual.

So, how will marketing professionals need to change the way they produce thought leadership to remain distinctive and relevant? Watch this online conversation where our panel of experts shared their insight on the following:

• How leading B2B brands have adapted their marketing and content strategies in response to Covid-19
• How should you be evolving your thought leadership strategy? What changes to processes and stakeholder engagement are required?
• Where best to invest when costs and resources are under pressure
• How will levels of engagement and success be measured? Will new metrics be needed?

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For more insight, visit thoughtleadershipnetwork.com or visit longitude.co.uk for additional expert perspectives.