Life Science Access Academy Ltd invites you to their event

Medical Products and the Changing NHS with Scott McKenzie

September 03, 2024 13:00 (BST)
About 1 hour

About this event

Masterclass Details:

As we begin to prepare business plans for 2025 what trends will we see continue, what will change and what should be at the forefront of the minds of those engaging with HCPs in the medical product sector?

Join renowned expert Scott McKenzie for an invigorating 60-minute masterclass to find out why your commitment to pricing, cost-effectiveness and value are of paramount importance to success as you work with the NHS.


Key Learning Objectives:

  • How to optimise the delivery of the right message with the right frequency to the right customer when selling and marketing medical products
  • Why you should never negotiate on price
  • How to provide a better overall solution for your product in line with current NHS local and national objectives
  • Why rethinking current delivery models is the only way to deliver redesign
  • Why there is no one ‘right’ price
  • Why all business cases need to be based upon local custom and practice

Can’t make the date? Register and we’ll send you a link to the recording so you can watch it on demand in your own time.


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Hosted by

  • Team member
    T
    Ian Chamberlain Managing Director @ Life Science Access Academy

    Ian co-founded the Life Science Access Academy with Nigel Robbins to bring together all the best ideas in people development from more than 20 innovative specialist consultancies.

  • Guest speaker
    G
    Scott McKenzie Managing Director @ Scott McKenzie Consultancy

    For the past 15 years, Scott has worked inside the NHS. He supports new and established Primary Care Networks (PCNs) of up to 50,000 patients, GP Federations, Super Practices and Integrated Care Systems to deliver high-quality patient outcomes with financially viable solutions.

Life Science Access Academy Ltd

LSAA is a truly Global Membership Community for all staff from across the Life Science sector including: commercial, clinical and financial sales teams, medics and support teams.

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