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Life Science Access Academy Ltd invites you to their event

Understanding the ABPI Code and social media

About this event

The ABPI Code has been with us since the 1950s, but how has it adapted to accommodate the needs of promotion in the social media age?

This one-hour FREE event will look at the general promotions and interactions covered by the Code, focusing on the use of new platforms that make the provision of information so much easier.

The session will be hosted by ABPI Code expert, John Chater. He has been involved in NHS and compliance training for more than 15 years. As a trainer and presenter, John has delivered training to many of the world’s largest pharma and medtech companies. He has also worked in the NHS in policy and information roles.

By attending you’ll take away:

  • An understanding of the general rules about legitimate promotion and interactions with healthcare providers, other relevant decision-makers and organisations.
  • Knowledge of how the Code extends to new media – the beartraps and pitfalls to avoid to keep you compliant


There will be an interactive Q&A session to ask John your Code questions and challenges.

Hosted by

  • Guest speaker
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    John Chater Trainer and presenter

    I provide editorial and training services to pharma and medtech on the subject of the NHS and have also specialised in ABPI Code training (virtual, face to face training and online courses). As a trainer and presenter I have delivered training to many of the world’s largest pharma and medtech companies. (Clients include GSK, AZ, NAPP, Aspen Pharma, BD, Clinimed, Dermal, Grunenthal, Leo, Molnlycke, MSD, Pfizer, Roche, Shire, Sunovion, B-Braun and Hill-Rom, among others.) I have been involved in NHS and compliance training since the late-90s and have also worked in the NHS in policy and information roles. Before this, I was a speechwriter in Whitehall, researching and writing speeches for the Secretary of State for Social Security and the wider ministerial team.

  • Team member
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    Ian Chamberlain Managing Director @ Life Science Access Academy

    Ian co-founded the Life Science Access Academy with Nigel Robbins to bring together all the best ideas in people development from more than 20 innovative specialist consultancies.

Life Science Access Academy Ltd

LSAA is a truly Global Membership Community for all staff from across the Life Science sector including: commercial, clinical and financial sales teams, medics and support teams.