The future of customer surveys (and how to prepare for it)

To ask or not to ask, that is the question.

As customers, we are all overwhelmed by surveys - you know, the ones who will “only take 2 minutes” and end up taking half an hour. But then when we are on the other side of the court, a new well-structured survey, with skip logic and branching, becomes the fast solution to a lack of customer understanding.

On top of that, are we sure we are equipped to capture what customers are actually telling us? And to translate that into actions that actually deliver results?

Join Carlos Del Corral as he sits down with Peter Verheijde to discuss the future of customer surveys and how to prepare for it.

On April 11th, at 1pm EET, they will:

• Look at why traditional customer surveys are about to become irrelevant
• Examine the importance of open text feedback as a source of customer insight
• Evaluate the need for new surveys versus leveraging information that are already available
• Discuss how to apply design thinking to turn key customer insights into effective CX initiatives

And they will take questions from the audience, so be ready to ask them your most pressing questions about customer surveys and open text feedback.

Interested but cannot make this time? No worries, a recording of the session will be available right after the event for all the registrants.

About the speakers

Peter Verheijde - Peter is a passionate and certified Customer Experience professional (CCXP), who has been working for over 25 years in this exciting field. With his roots in customer research, both at agency and in house, he has a strong customer focus in everything he does. Within his professional journey he worked on all major CX areas. He gets energy from connecting to other people and turning key insights into practical solutions and better experiences. He is the co-founder at CX Unraveled.

Carlos Del Corral has been Director of Mobile Insights and Innovation both at Nokia and Microsoft, driving action thanks to the feedback of millions of customers. He is now Co-founder and CEO of Lumoa, a solution that looks at any type of customer feedback to tell companies what to do next to grow their business.