CX in Marketing: How to Amplify ROI by 100X Through Customer Feedback

In Customer Experience (CX), the role of marketing has never been more crucial. But how can Marketing truly leverage customer feedback to drive value?

Join us for this fireside chat on the 21st of September at 15:00 EEST, where our CX experts will dive into the untapped potential of customer feedback in marketing strategies.

Suvi Lindfors, Co-founder of Lumoa, will host Dr. Ghizlane Arifine, for an engaging discussion on the intersection of marketing and customer experience.

During this fireside chat, Suvi and Dr. Ghizlane will explore:

• The typical perception of customer feedback in Marketing and its inherent value
• Strategies for Marketing to extract 100x more value from customer feedback
• Real-world case examples of utilizing customer feedback in marketing initiatives
• The importance of privacy and GDPR in handling customer feedback
• Next steps: Practical advice on getting started with these strategies

In addition, there will be a dedicated Q&A session for attendees to engage in discussions with the speakers and get answers to their burning questions.

Can't make it this time? Don't worry, a recording of the session will be available right after the event for all registrants.

About the speakers:

Dr. Ghizlane Arifine - Ghizlane possesses 10 years of experience occupying strategic roles in prominent global organizations(e.g, Siemens). Over her dual career in Academia and Corporate, she built a strong expertise in Customer/User Experience Research and Insights. Today, as a consultant, she enables companies to design and implement impactful CX measurement systems using advanced methodologies and technology, yielding significant business benefits and competitive advantages.

Suvi Lindfors - Suvi has vast knowledge and expertise in both Customer Experience and Customer Insights management, having spent more than 10 years in related roles at Telia, Nokia, and Microsoft. She is now co-founder of Lumoa, the customer feedback analytics solution that looks at any interaction with customers to tell you what to do next to grow your business.