About this event
With many businesses increasing their online footprint, there’s been a boom in the ad fraud industry. After all, where the money goes, fraud will follow.
As marketers focus on pumping their campaigns with money and driving up ROAS, many don’t realize this is what fills the coffers of ad networks, rather than their business.
What used to be viewed as a small problem has now become a billion-dollar calamity.
Bots, click farms, and other types of invalid traffic are becoming increasingly sophisticated, to the point where the human eye can’t tell the difference between a real and fake click.
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The world’s first truly automated, multi-network click fraud prevention platform. Powered by a cybersecurity engine to help analyze millions of ad clicks in real-time, PPC Protect detects and blocks invalid clicks across all paid acquisition channels with unparalleled accuracy. Join 6,000+ brands & agencies advertise with confidence by eliminating ad fraud. Try it for free now.
Incubeta is a marketing partner built specifically to help businesses upgrade their growth. With 20+ years of experience in the digital space, Incubeta puts the ownership and control of the customer experience back in the hands of the advertiser. Find out more at Incubeta.com.
Previously the CMO at Malwarebytes and Datto, Pete now spends his time educating the world about the risks of invalid traffic.
Josh has 5 years’ experience in the marketing industry working on some of the largest UK brands with specific experience in international expansion campaigns, and currently works alongside PPC Protect to manage Fraud Protection opportunities at Incubeta.
Bot traffic is a growing concern for many advertisers and website owners out there. Find out how to stop invalid traffic and advertising fraud from affecting your business.
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