About this event
As a marketing leader at Product-Led Growth company, it is your responsibility to translate data into insights. A key piece of developing a data strategy is the always-talked-about buzzword, artificial intelligence (AI). But, when and how should you use it? How do you make sure you’re using the right type of AI for the problem at hand?
In this session, Francis Brero, Co-Founder and CPO at MadKudu, will share how to build a successful data strategy for your company by:
For companies that need to increase quality pipeline, MadKudu is the only predictive scoring solution that analyzes your marketing, product, and sales data to surface the prospects in your database who are most likely to buy — allowing your GTM team to focus their time and energy where it matters.
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