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MadKudu invites you to their event

Building a Successful PLG Data Strategy: A Playbook For CMOs

About this event

As a marketing leader at Product-Led Growth company, it is your responsibility to translate data into insights. A key piece of developing a data strategy is the always-talked-about buzzword, artificial intelligence (AI). But, when and how should you use it? How do you make sure you’re using the right type of AI for the problem at hand?

In this session, Francis Brero, Co-Founder and CPO at MadKudu, will share how to build a successful data strategy for your company by:

  • Ensuring data accessibility & accepting that your data warehouse is your central data repository
  • Determining where and when it makes sense to incorporate AI
  • Understanding the difference between data science and machine learning & what is right for your product-led organization

Hosted by

  • Team member
    Francis Brero


MadKudu predicts the value of every lead wherever they are in the funnel, helping marketing leaders to quickly assess their marketing programs and adjust spend and efforts accordingly. MadKudu brings the value of data science and predictive analytics to modern marketers.