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Building a Successful PLG Data Strategy: A Playbook For CMOs

About 30 minutes

About this event

As a marketing leader at Product-Led Growth company, it is your responsibility to translate data into insights. A key piece of developing a data strategy is the always-talked-about buzzword, artificial intelligence (AI). But, when and how should you use it? How do you make sure you’re using the right type of AI for the problem at hand?

In this session, Francis Brero, Co-Founder and CPO at MadKudu, will share how to build a successful data strategy for your company by:

  • Ensuring data accessibility & accepting that your data warehouse is your central data repository
  • Determining where and when it makes sense to incorporate AI
  • Understanding the difference between data science and machine learning & what is right for your product-led organization

Hosted by

  • Team member
    T
    Francis Brero Cofounder @ MadKudu

MadKudu

Take the guesswork out of your GTM strategy

MadKudu translates buying signals into actions – allowing sales reps to spend less time researching and more time talking to buyers. Companies like Avalara, Lucid, and Gong use MadKudu to double qualified pipeline, increase ROI from campaigns, and reduce wasted effort.

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