MadKudu invites you to their event

CMO Confessions: The Future of Marketing Measurement [On-Demand]

About this event

Take a break from the typical virtual sessions that include far too many PowerPoint slides, and join us for a live discussion with three incredible marketing leaders from growing B2B organizations. They'll be sharing the raw, uncensored truth about:

  • Articulating the value of marketing amongst an ever-changing set of CMO responsibilities
  • How they've changed the perception of marketing
  • The future of marketing measurement and how they've gotten buy-in from peers and the board

Bring your questions and a notebook as we'll have plenty of time for Q&A and you'll be sure to leave with something tangible!


  • Andrea Kayal, CMO at
  • Eric Keating, VP Marketing at Appcues
  • Alex Poulos, VP Marketing at DocSend
  • Laura Kendall, VP Marketing at MadKudu, Moderator 

Hosted by

  • Guest speaker
    Andrea Kayal CMO @ Electric

  • Guest speaker
    Eric Keating VP Marketing @ Appcues

  • Team member
    Laura Kendall VP Marketing @ MadKudu

  • Guest speaker
    Alex Poulos VP Marketing @ DocSend


Take the guesswork out of your GTM strategy

MadKudu translates buying signals into actions – allowing sales reps to spend less time researching and more time talking to buyers. Companies like Avalara, Lucid, and Gong use MadKudu to double qualified pipeline, increase ROI from campaigns, and reduce wasted effort.