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MadKudu invites you to their event

CMO Confessions: The Future of Marketing Measurement [On-Demand]

About this event

Take a break from the typical virtual sessions that include far too many PowerPoint slides, and join us for a live discussion with three incredible marketing leaders from growing B2B organizations. They'll be sharing the raw, uncensored truth about:

  • Articulating the value of marketing amongst an ever-changing set of CMO responsibilities
  • How they've changed the perception of marketing
  • The future of marketing measurement and how they've gotten buy-in from peers and the board

Bring your questions and a notebook as we'll have plenty of time for Q&A and you'll be sure to leave with something tangible!


  • Andrea Kayal, CMO at Electric.ai
  • Eric Keating, VP Marketing at Appcues
  • Alex Poulos, VP Marketing at DocSend
  • Laura Kendall, VP Marketing at MadKudu, Moderator¬†

Hosted by

  • Guest speaker
    Andrea Kayal CMO @ Electric

  • Guest speaker
    Eric Keating VP Marketing @ Appcues

  • Team member
    Laura Kendall VP Marketing @ MadKudu

  • Guest speaker
    Alex Poulos VP Marketing @ DocSend


MadKudu predicts the value of every lead wherever they are in the funnel, helping marketing leaders to quickly assess their marketing programs and adjust spend and efforts accordingly. MadKudu brings the value of data science and predictive analytics to modern marketers.