CMO Guide to PLG

About The Webinar:

A product that sells itself is every marketing leaders’ dream. But why are some companies so successful with a product-led growth strategy and some just… aren’t? 

Join us for an informative session to learn everything you need to know as a marketing leader in a product-led growth environment, whether you’re just getting started or looking to optimize an already established PLG funnel. We’ll cover a wide range of topics including:

• What actually changes when shifting from a sales-led to product-led organization
• How to get buy-in from other leaders, teams, and your board of directors
• The biggest challenges for marketing teams, but also for sales and product teams
• And more!

Speakers:

• Wes Bush, Principal at Product-Led Institute
• Sam Richard, Director of Growth at OpenView
• Francis Brero, CRO and Co-founder at MadKudu