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MadKudu invites you to their event

CMO Guide to PLG

About this event

About The Webinar:

A product that sells itself is every marketing leaders’ dream. But why are some companies so successful with a product-led growth strategy and some just… aren’t? 

Join us for an informative session to learn everything you need to know as a marketing leader in a product-led growth environment, whether you’re just getting started or looking to optimize an already established PLG funnel. We’ll cover a wide range of topics including:

  • What actually changes when shifting from a sales-led to product-led organization
  • How to get buy-in from other leaders, teams, and your board of directors
  • The biggest challenges for marketing teams, but also for sales and product teams
  • And more!


  • Wes Bush, Principal at Product-Led Institute
  • Sam Richard, Director of Growth at OpenView
  • Francis Brero, CRO and Co-founder at MadKudu

Hosted by

  • Team member
    Francis Brero

  • Guest speaker
    Sam Richard Director of Growth @ OpenView

  • Guest speaker
    Wes Bush Principal @ Product-Led Institute


MadKudu predicts the value of every lead wherever they are in the funnel, helping marketing leaders to quickly assess their marketing programs and adjust spend and efforts accordingly. MadKudu brings the value of data science and predictive analytics to modern marketers.