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MadKudu invites you to their event

CMO Guide to PLG

About this event

About The Webinar:

A product that sells itself is every marketing leaders’ dream. But why are some companies so successful with a product-led growth strategy and some just… aren’t? 

Join us for an informative session to learn everything you need to know as a marketing leader in a product-led growth environment, whether you’re just getting started or looking to optimize an already established PLG funnel. We’ll cover a wide range of topics including:

  • What actually changes when shifting from a sales-led to product-led organization
  • How to get buy-in from other leaders, teams, and your board of directors
  • The biggest challenges for marketing teams, but also for sales and product teams
  • And more!


  • Wes Bush, Principal at Product-Led Institute
  • Sam Richard, Director of Growth at OpenView
  • Francis Brero, CRO and Co-founder at MadKudu

Hosted by

  • Team member
    Francis Brero Cofounder @ MadKudu

  • Guest speaker
    Sam Richard Director of Growth @ OpenView

  • Guest speaker
    Wes Bush Principal @ Product-Led Institute


MadKudu is a no-code platform that allows marketers to use data and science to run all of their go-to-market motions with their current team and stack.