About this event
As a CMO, it is your responsibility to translate data into insights.
A key piece of developing a data strategy is the always-talked-about buzzword, artificial intelligence. But, when and how should you use it? How do you make sure you’re using the right type of AI for the problem at hand?
In this session, Paul Roetzer, Founder & CEO, Marketing AI Institute & PR 20/20 and Francis Brero, Co-Founder and CPO at MadKudu, will share how to build a successful data strategy by:
Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers.
MadKudu predicts the value of every lead wherever they are in the funnel, helping marketing leaders to quickly assess their marketing programs and adjust spend and efforts accordingly. MadKudu brings the value of data science and predictive analytics to modern marketers.
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