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MadKudu invites you to their event

Decoding Data Science and AI for CMOs

About this event

As a CMO, it is your responsibility to translate data into insights.

A key piece of developing a data strategy is the always-talked-about buzzword, artificial intelligence. But, when and how should you use it? How do you make sure you’re using the right type of AI for the problem at hand?

In this session, Paul Roetzer, Founder & CEO, Marketing AI Institute & PR 20/20 and Francis Brero, Co-Founder and CPO at MadKudu, will share how to build a successful data strategy by:

  • Understanding the difference between data science and machine learning & what is right for your organization
  • Determining where and when it makes sense to incorporate AI
  • Ensuring data accessibility

Hosted by

  • Team member
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    Francis Brero

  • Guest speaker
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    Paul Roetzer Founder & CEO @ Marketing AI Instititue

    Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers.

MadKudu

MadKudu predicts the value of every lead wherever they are in the funnel, helping marketing leaders to quickly assess their marketing programs and adjust spend and efforts accordingly. MadKudu brings the value of data science and predictive analytics to modern marketers.