About this event
As a CMO, it is your responsibility to translate data into insights.
A key piece of developing a data strategy is the always-talked-about buzzword, artificial intelligence. But, when and how should you use it? How do you make sure you’re using the right type of AI for the problem at hand?
In this session, Paul Roetzer, Founder & CEO, Marketing AI Institute & PR 20/20 and Francis Brero, Co-Founder and CPO at MadKudu, will share how to build a successful data strategy by:
Hosted by
Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers.
For companies that need to increase quality pipeline, MadKudu is the only predictive scoring solution that analyzes your marketing, product, and sales data to surface the prospects in your database who are most likely to buy — allowing your GTM team to focus their time and energy where it matters.