About this event
According to Gartner, technology accounts for the largest piece of the CMOs budget at 26.2% - more than even the CIO. As more and more data becomes available this budget line item will continue to grow as teams need to leverage tools and strategies that bring marketers closer to insights.
However, most CMOs do not have a strategy for how all of that critical data should be used in their go-to-market efforts. In some cases, conversations around data actionability are happening without them in the room. Why should CMOs be leading these conversations and what have the successful ones done to earn a seat at the data table?
Join us for a live conversation with seasoned CMOs as they share how they:
MadKudu is a no-code platform that allows marketers to use data and science to run all of their go-to-market motions with their current team and stack.
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