About this event
We’ve all heard the age old tale “sales and marketing are not aligned,” sources say up to 90% of sales and marketing teams believe they are misaligned.
But according to Forrester, companies with high levels of alignment realize 2.4x higher revenue growth and 2x higher growth in profitability.
This problem feels almost ‘unsolvable,’ but we’ve seen the massive impact that revenue automation intelligence can have on building alignment on these teams around revenue truth.
Hear from top revenue leaders on how they create a shared language between marketing and sales that increases efficiency.
In this roundtable we will discuss:
For companies that need to increase quality pipeline, MadKudu is the only predictive scoring solution that analyzes your marketing, product, and sales data to surface the prospects in your database who are most likely to buy — allowing your GTM team to focus their time and energy where it matters.
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