MadKudu invites you to their event

Unlocking Product-Led Growth With Smart Segmentation

About 45 minutes

About this event

Have you hit a plateau in scaling your Product-Led Growth success?

In a Product-led Growth motion, the onboarding journey isn’t linear. Ignoring the patterns that illuminate the unique journeys and multiple funnels for buyers is limiting your PLG growth. It’s time to optimize for the individual, not the average.

Join us on June 16 to discover how to scale your PLG strategy through informed funnel segmentation.

Eric Keating, VP of Marketing at Appcues, and Francis Brero, Co-Founder and CPO at MadKudu, will share stories of PLG success (and failure) and discuss how to:

  • Segment your users and align to their unique journey
  • Rethink lead and account scoring in the context of PLG
  • Personalize and make the journey frictionless

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Hosted by

  • Guest speaker
    G
    Eric Keating VP Marketing @ Appcues

  • Team member
    T
    Francis Brero Cofounder @ MadKudu

MadKudu

Take the guesswork out of your GTM strategy

For companies that need to increase quality pipeline, MadKudu is the only predictive scoring solution that analyzes your marketing, product, and sales data to surface the prospects in your database who are most likely to buy — allowing your GTM team to focus their time and energy where it matters.

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