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About this event
Let's talk about sound - a crucial factor in today's brand, product and digital design.
Digital products and services are becoming increasingly audible, and the amount of audio-friendly space is multiplying by the minute. Podcasts, streaming, voice technology, and screenless user interfaces in a shifting on-demand media landscape raise the challenge for brands and designers. But most importantly, it represents new opportunities and avenues for innovation.
Research shows we are exposed to up to 80 product and brand sounds throughout a typical day. 80! From alarm clocks to work notifications to the UI sounds as you travel and the dishwasher at home.
Sound design is no longer a choice but a necessity that shapes our daily experiences. The need for brands to find their own voice has never been greater. But how is sound best integrated into a brand's identity, UX, and design? And how can we do it strategically and intentionally to bridge the gap between function and aesthetics?
Joining Manyone's Mia Colding-Olsen in this Make Happen Session is Daniel Schougaard, Co-founder & Sonic Director at Unmute and one of Europe's leading experts in sonic branding. They'll unpack these questions using selected project cases and explore the possibilities, challenges, and creative potential that sound has to offer your brand.
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Mia has 15+ years of experience as a brand strategist, helping companies define and transform their brands from strategic groundwork to visual, verbal, and sonic identity. As a process facilitator, strategic coach, and project lead, Mia works with global companies across multiple diverse industries.
Daniel co-founded Unmute, a creative sound agency specialising in sonic branding. Since 2018, he’s been helping ambitious brands worldwide unfold their sonic potential. Now well-recognised in the Scandinavian market, Unmute has quickly risen to leaders in their field, receiving several Transform Awards, International Sound Awards and Red-Dot Awards including a "Best-of-the-Best".
Manyone is the global strategy-design consultancy. We fuel forward-thinking businesses to accelerate game-changing strategies, products, and services.
