About this event
With audience behavior shifting and economic pressures rising, news publishers face critical decisions across pricing, bundling, audience development, and reader engagement. Join Pete Doucette, Senior Managing Director at Mather, and Greg Piechota, INMA Researcher-in-Residence and Readers First Initiative Lead, for a data-rich discussion on the evolving digital subscription landscape.
What the session will explore:
- How global subscription trends are reshaping publisher priorities
- What leading brands are doing differently to scale reader revenue across markets and sizes
- How to think about pricing for both short- and long-term value
- Which KPIs matter most today and how to interpret them in context
- Key frameworks from Mather’s Subscription Lifecycle Playbook, including an overview of the Subscription Proficiency Index (SPI)
Moderated by Ignaz Van Hasselt, Director Europe at Mather.
Hosted by
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External speaker
Greg PiechotaGP E
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External speaker
Greg PiechotaGP E
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External speaker
Greg Piechota Researcher-in-Residence @ INMAE
Greg Piechota is researcher-in-residence and Readers First Initiative lead for the International News Media Association (INMA)
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Team member
Ignaz van Hasselt Director Europe @ MatherT
Ignaz is an experienced professional within the European publishing industry and currently serves as Director Europe at Mather.
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Team member
Peter Doucette Sr. Managing Director @ MatherT
Pete is a seasoned professional in the news industry and currently heads Mather's global consulting practice.
Mather
Over Two Decades of Powering Publisher GrowthMather is the modern publisher's go-to strategic partner, blending deep industry expertise, advanced analytics, and AI-powered tech to supercharge revenue and ensure the sustainability of your media revenue model.
