Turning Analytics into Action: Incentivizing Performance in Modern Newsrooms

In part two of our three-part series, Dan McLeod, Executive Editor of the Bangor Daily News (BDN), joins Mather's Luke Magerko to explore how BDN aligned newsroom incentives with real-time analytics to foster a culture of accountability, experimentation, and sustained audience growth.

We’ll build on insights from our first session and take the conversation further:

• Unpack the latest June audience benchmarks across 350+ brands to understand where momentum is building—and where it’s stalling
• See how BDN is turning analytics into action, using data to drive editorial focus, team performance, and long-term growth
• Cut through the noise to uncover what actually drives results in today’s rapidly shifting media landscape

Missed part one? Watch the full recording and explore the main takeaways here.