Influencing Insider invites you to their event

Lifestyle PR with gloss etc’s, Sarah Tarca & Sherine Youssef

About this event

We know you've probably got your hands full with Fashion Week, so we've lined up something special for you for Insider next Thursday.

Designed like a glossy magazine page, gloss etc delves deeper than an Instagram caption, but is snappy enough for today’s time-poor women, delivering an edit of the best beauty products, tips and expert advice, straight to their inbox.

Co-founder's Sarah Tarca & Sherine Youssef join us on Influencing Insider next Thursday 23rd May at 1pm to discuss:

  • What gloss etc covers - and why their audience stays engaged 
  • How to best share your story ideas with Sarah & Sherine
  • The stories both have found the most interesting to work on in their careers.

About Sarah & Sherine

With more than four decades of industry experience between them, ex-marie claire beauty directors, Sarah Tarca and Sherine Youssef have long been the go-to girls for family and friends looking to cut through the clutter and find products that work.

About gloss etc

gloss etc, is a weekly beauty newsletter, a platform where Sarah and Sherine can share honest advice and reviews in a way that’s relevant for the modern reader and consumer. Launched in November 2020, gloss etc's newsletter has over 4K subscribers and averages a 60% open rate and 222K monthly impressions.

Have a question for Sarah & Sherine?

Join the episode live and you can submit your questions to be read out on air and get them answered.

Hosted by

  • Team member
    Mike Woodcock Host @ Influencing

  • Guest speaker
    Sarah Tarca Co-founder @ gloss etc

  • Guest speaker
    Sherine Youssef Co-founder @ gloss etc

Influencing Insider

MediaConnect drives Influencing, the team behind the Influencing PR and media news website, the IT Journalism Awards and TechLeaders. Visit Influencing at