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PR 101: How to share your news in Australia

About this event

So, you’ve been handed your company’s PR reins, want to share your news in Australia, but you don’t really know where to start? This episode is for you then!

From understanding the Australian media landscape to learning what to actually include in your press releases, we'll cover it all.

Joining Influencing Insider on 1 December at 11am to lend their expertise will be CNET Australia's Editorial Director Mark Serrels, New Zealand Trade and Enterprise's Director of Communications Andrew Holden, and Freelance Journalist at New Zealand Herald Bill Bennett.

We will discuss:

  • How to finally understand the Australian media landscape
  • What you should include in your story pitches to catch the attention of journalists
  • How to effectively work with journalists, begin relationships with them and more!

About Mark Serrels

Mark is CNET Australia's Editorial Director, leading the outlets local team. Originally from Scotland, Mark has been at CNET since 2018, having previously worked for Allure Media, the ABC and Future plc. Mark is familiar with both the Australian and international media landscapes.

About Andrew Holden

Andrew is a heavily experienced journalist and media professional, beginning his career at The Sun News-Pictorial. He has gone on to work for the former-Fairfax Media, helming The Age from 2012 to 2016. He has split his time between Australia and New Zealand, leading The Press in Christchurch from 2009 to 2012. After a successful career in newspapers, he joined Cricket Australia as its Head of Communications, before moving back to New Zealand and starting as Director of Communications for NZTE in 2018.

About Bill Bennett

Bill Bennett is a well-known NZ-based technology journalist and blogger, freelancing for The New Zealand Herald and NZBusiness. He also makes regular appearances on radio and television, covering both consumer and business technology news.

Hosted by

  • Team member
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    Elliott Richardson Deputy Editor @ Influencing

  • Guest speaker
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    Bill Bennett Freelance Journalist

  • Guest speaker
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    Mark Serrels Editorial Director @ CNET

  • Guest speaker
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    Andrew Holden Communications Director @ New Zealand Trade and Enterprise

Influencing Insider

MediaConnect drives Influencing, the team behind the Influencing PR and media news website, the IT Journalism Awards and TechLeaders. Visit Influencing at www.influencing.com.au